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How search has changed
1 · SEO
Search Engine Optimisation
68%
of US Google searches now end without a click. Search shows a list, and fewer people go past it.
SparkToro, Jan to Apr 2026. Browser searches only.
2 · AEO
Answer Engine Optimisation
2.5B
people a month now see Google’s AI Overviews, a direct answer at the top of search.
Google, I/O keynote, 19 May 2026.
3 · GEO
Generative Engine Optimisation
13.6M
Australians (58% of those 14 and over) use AI tools like ChatGPT in an average four weeks. AI writes the answer.
Roy Morgan, Jan to Mar 2026, n=14,646.
Optimising for AEO and GEO also optimises for SEO.Google reports search queries at an all-time high (Alphabet, Q1 2026). Only 0.34% of searches reached AI Mode in Jan to Apr 2026 (SparkToro).
This is not SEO. SEO gets your page onto a list of results, and people then compare and click. AI usually gives about three answers. If your brand is not one of them, or is described wrongly, you lose the customer. We make your facts clear, consistent and readable, so engines can find and cite them.
SEO, AEO and GEO
They share one foundation: crawl access, useful answers and dependable facts. What changes is what you measure.
| Topic | Which page ranks? | What is the answer? | Who gets cited? |
|---|---|---|---|
| Core goal | Rank and earn clicks in search results | Be the direct answer to a question | Be mentioned or cited inside AI-generated answers |
| Examples | Google, Bing | Google AI Overviews, featured snippets | ChatGPT, Perplexity |
| Unit of success | Ranking position, click | Extracted answer, citation | Brand mention, citation, share of voice |
| Key levers | Crawlability, relevance, links, helpful content | Question-matching titles and paragraphs, clear answers | Retrieval by the engine’s own search, third-party mentions, consistent entity data |
| Schema | Rich-result eligibility | No guaranteed AI effect | No within-site citation effect found |
| llms.txt | None (Google ignores it) | None confirmed | None confirmed by any engine |
| Volatility | Moderate | Higher | Very high |
Optimising for AEO and GEO also optimises for SEO. They build on the same foundation.
Our process
The sequence is consistent. The intervention is not.
A/
"@type": "Service"
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B/
"@type": "Article"
How AISearch Global raised its own AI visibility score from 19 to 91, using the AEO Traction Stack.
Read the case studyView dashboardWe scored Australia's biggest plumbing companies on how visible they are to AI tools.
Read the studyAn update on our own site: a perfect 100/100 for structure, but only 16% visible in AI answers.
Read the updateView dashboardAn academic's AI visibility score rose from 3 to 62. Our first paid client, shared anonymously.
Read the case studyC/
How long it takes before AI starts to mention a brand.
Read the paperExplained in plain termsOn SSRNHow credibility moves through networks, brands and institutions.
On SSRNEvidence, procedure and trustworthy AI. A book on AI governance.
On AmazonMore from us
D/
Free tools · 9 you can use now
Paid tool · 1
A paid Chrome extension that helps a solo founder along their journey.
Open AISearch PulseE/
"@type": "Offer"
One-person business, no team and no marketing budget. Start with a free check, then a dated audit and a fix list you can follow yourself.
No marketing team, some marketing spend. Get the audit, then have us monitor, fix and report every month.
Start with a free 20-minute call. Monthly plans have a 3-month minimum, and your audit counts as setup. Prices are in AUD, with no GST added.
F/
"@type": "Person"
G/
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AISearch Global acknowledges the Dharawal people, the Traditional Custodians of the land on which we work, and pays respect to their Elders past, present and emerging.